Why does Nolah sleep cooler than ANY other Memory Foam mattress?

Becuase the Nolah Air Foam™ is the first-ever 100% temperature neutral sleep foam! 

ALL Memory Foam mattresses are loaded with heat-sensitive chemicals that react to your body heat. This is the sole reason why Memory Foam sleeps hot because it's packed with heat-sensitive chemicals that attract and retain your body heat. 

The Nolah mattress is engineered without any of these heat-sensitive chemicals and will therefore ALWAYS sleep cooler than any Memory Foam, also those Memory Foams filled with undocumented bells and whistles these days referred to as "Cooling Gels".