How does Nolah compare to Memory Foam?

Most notable the Nolah Air Foam™ differs from Memory foam by being 4x times more pressure relieving.

Our tests show 4x times less peak pressure on the sleepers’ hip and back area when compared to high-end Memory Foam. Nor does the Nolah Air Foam™ sleep hot, but stays cool, as it's not temperature sensitive; Memory foam is.

The Nolah foam also keeps a consistent feel throughout seasonal temperature changes. It’s also much faster responsive than Memory foam, which creates better comfort and body contouring.